My Most Asked Questions About Using Google Ads

Here are some of the most asked questions and answers from my recent live webinar with SCORE about getting started with and using Google Ads. From the 3/12/24 SCORE webinar “Getting Started with Google Ads” Watch Now. Q: Can Google Ads accidentally spend a lot of money? A: No, unexpected high charges are unlikely. You […]

What Do I Need to Know Before I Build a Website?

Website mapping

Launching Your Website: A Strategic Approach Building a successful website requires careful planning and execution. You need a marketing strategy, a lot of written content, images and logos, testimonials, and, of courseThis guide outlines the key steps involved, ensuring a smooth launch and a platform that effectively meets your business objectives. Define Your Website’s Purpose […]

How Search Results Reports Can be Skewed to Sell More Advertising

Purdue+chart+on+Dopesick

If you’ve read any of my blogs before, you know I am a champion for small business fairness (and ADA accessibility online) and I’m seeing a trend in advertising sales pitching that is driving me crazy and making me NOT want to generalize, but it’s hard to avoid it. SMM, agencies, marketing heads, sales, etc. […]

Reach Customers Online with Free Google Tools

Emails list on a laptop screen, office background

his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.

What your Agency Isn’t Telling You (But You Really Need to Know)

This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.