DIY for SEO?
Even a small bit of SEO enacted on your website can help you show up higher in google search results.
DIY Marketing for Small Businesses (With a Little Help)
Do you ever feel overwhelmed by marketing for your small business? Online one-on-one training with a marketing expert might be the answer!
My Most Asked Questions About Using Google Ads
Here are some of the most asked questions and answers from my recent live webinar with SCORE about getting started with and using Google Ads. From the 3/12/24 SCORE webinar “Getting Started with Google Ads” Watch Now. Q: Can Google Ads accidentally spend a lot of money? A: No, unexpected high charges are unlikely. You […]
What Do I Need to Know Before I Build a Website?
Launching Your Website: A Strategic Approach Building a successful website requires careful planning and execution. You need a marketing strategy, a lot of written content, images and logos, testimonials, and, of course, a powerful URL. This guide outlines the key steps involved, ensuring a smooth launch and a platform that effectively meets your business objectives. […]
How Search Results Reports Can be Skewed to Sell More Advertising
If you’ve read any of my blogs before, you know I am a champion for small business fairness (and ADA accessibility online) and I’m seeing a trend in advertising sales pitching that is driving me crazy and making me NOT want to generalize, but it’s hard to avoid it. SMM, agencies, marketing heads, sales, etc. […]
Reach Customers Online with Free Google Tools
his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.
Small Business and Nonprofit Relaunch In Pandemic Times
As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to protect their businesses.
What your Agency Isn’t Telling You (But You Really Need to Know)
This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.
The 14 Day Marketing Challenge Supplemental Materials
Join the 14 Day Marketing Challenge for one tip a day!
How to Write Effective Marketing Emails for Any Situation
How does YOUR email look in the inbox? The average email mailbox has more than 1,000 messages – and probably somewhere around one third of those have never been opened.