DIY for SEO?

Case Studies in SEO Optimization

I Just Helped 3 Clients DIY their SEO for ROI. 

Translation: Do-it-Yourself, Search Engine Optimization, Return on Investment.

It works! Even a small bit of SEO enacted on your website can help you show up higher in google search results. I just spent the past month with three clients, actually guiding them to install more SEO cues on their websites and it’s working!

I’m not going to promise you top search results on google (no one can unless you spend a gazillion $$ on advertising), but here’s how three clients methodically, and strategically swapped out small things on their website and social media—that may not have seemed important before—for more SEO-beneficial words, phrases, images, and descriptions. 

All with the end goal of getting found during an online search.

Case(s) in point……

Pressure Washing Business, 40 mile audience radiusClient wanted to be found for the words “power washing” in their area. Or soft washing – both services they provide. We scurried over to the website only to find, those words, or the correct combination of words, didn’t readily appear on their website as H1, H2 or opening paragraphs. 

How did we get here? 

First, we did a google search for “Power washing Schoolcraft”. When they didn’t show up on that result, we went back to the website, added the words “Power washing in Schoolcraft” (as a service area) and Voila! They are now #3 in the search results (brand. new. business.). *They also had an ineffective visual of a map showing colored areas they serve along with a tiny, cut off list that was an image. Putting their service areas directly on the website increasesd their local SEO. (Being found for pressure washing near me’). Win-win.

I should point out we also spent an hour on Facebook/Meta revising previous ineffective social media posts to include hashtags, calls to action, NON-stock photography, and less-wordy memes. Their content was cut/paste/generic language from the website (which we already know was ineffective) using the exact same set of hashtags (too broad for them to ever have a chance of being recognized by town), and had 0 calls to action. Z.E.R.O. If your FB/Meta/IG doesn’t ask people to DO ANYTHING, they won’t. We need to lead them to where they can make a buying decision! Not always sales 🙂

Fitness and Chiro Clinic, Austin, 8 mile audience radiusA second client was a specialty fitness niche which had its website designed by a “friend” who neglected to complete any alt text, image names, tags, descriptions, or meta descriptions to the backside of the site. Luckily, this client is fairly fluent in web and between us, we were able to get into their website, make some adjustments to H1 and H2 headers to say who they are and what they do – because, the VERY MOST IMPORTANT words on their page H1, H2 and the first paragraph (well, most important to google and that’s who we need to be found, right?

Sadly, often these backside additions are left wanting (especially in DIY cases) and those are missed opportunities for maximizing SEO. This client in particular, had a niche offering, so by localizing the site (mentioning Austin and some other hip towns around Austin), and adding their services listings – actual text, not just cutesy icons that don’t go anywhere, they almost immediately began showing on google search for their services.

Ecommerce Gift Business, National/InternationalFinally, a very niche company selling products related to handbells. Gloves, table pads, music, gifts, jewelry, etc. She had a business relaunch and is doing a lot of DIY. Her problem was that she wasn’t showing up for her main products (gloves, padding, music) above her competitors. We approached it with the same google search for “black handbell gloves” which resulted in nothing related to her business. Next we tried “white handbell gloves”; same result. Finally, we searched “handbell 4 in. foam.” Nothing there, either.

She was searching in California and I was searching in Michigan.

We met and discussed how the words and phrases on her site didn’t align with what her audience might be searching for. For example, “black handbell gloves” were called “bl gloves SVU-123” on the site (Shopify), so the word “Handbell” in a search never had a chance of finding that page. She subsequently has gone into Shopify and changed all her product names to reflect exactly what they are and what they all have in common (handbell) and even inserted her brand in more strategic places! 

Subsequent search results put her just after one sponsored listing and one competitor. So, again, DIY SEO for ROI can be a real thing!

Now (maybe obviously), many, many of these are things that should have/could have been done when the websites were initially designed, but a lack of resources or time often leads to “let’s get it done” websites with some of the absolutely most important beneficial items left undone. It’s not too late. You can improve your website’s SEO with some guidance!

If you want to take a look at your website through my eyes, use my contact us form to reach out for a free 30 minute consultation. I love talking about all things marketing!

*image caption: Real example of an ineffective service area on a local business website.

Tags: ROI, DIY Website, SEO Optimization, Search Results, Marketing Strategy, Case Study, Training

map of southwest Michigan in colrs
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map of southwest Michigan in colrs