About

Hannah/Gold Communications was founded in 1991 in Kalamazoo, Michigan, to meet the needs of a small, regional hospital for its writing/editing and communication activities. That first official task was to develop paragraphs of sympathy sentiment for the CEO to use in his letters to staff members who had lost a loved one.

Since then Cheri Bales and Hannah/Gold Communications have helped small businesses, nonprofit organizations and educational institutions meet their total marketing needs with a Five-Step Marketing Strategy that WORKS! Past clients include small business, nonprofits, educational institutions and other who need help with marketing from a marketing professional.

SCORE Webinars

My contribution as a Certified SCORE Mentor lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops or webinars on social media management, marketing strategy, Constant Contact, and Google. The videos you see here are from the Grow With Google Series presented for the SCORE Foundation and SCORE Kalamazoo/Southwest Michigan chapter.

Connect with Customers and Manage Your Business Remotely

Discover Google Workspace tools that can help you work and manage your small business remotely. Plus, get insights on more online and timely resources for

Emails list on a laptop screen, office background

Reach Customers Online with Google

Learn how to make your business easier to find online. This workshop explains how Google Search works and how you can improve your website’s visibility

Woman hand MacBook Pro with social networking service Google

Get Your Local Business On Google Search and Maps

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google

Business creative coworkers team Meeting Discussing showing the results chart and graph Work.

The 5 Step Marketing Strategy During a Pandemic

If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular,

Businessman using Google Analytics in the office on the touch screen of his tablet.

Make Your Marketing Work—Track the Correct Analytics

This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. You spend

How can I help you?

I am a 30-year veteran of the marketing and communications community.

My contribution to SCORE lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops on social media management and organize our capstone event, Entrepreneurship Day for SCORE SW Michigan.

14 Day Challenge-Making Your Marketing Better in Increments

Join to get FREE marketing tips

Cheri was the catalyst that began the creative career path I’m on today. A very patient instructor.

Cheri's ambition, passion and ability to execute, organize and lead her staff have made WMU stronger.

What strikes me most about Cheri is her dedication, commitment and approach to any task or job.

Cheri is hard-working task oriented and delivers projects on time and within budget.

Cheri is a team player, one who is passionate about her work, and critical to the mission of the her clients.

Marketing strategies that work

We have helped small businesses, nonprofit organizations and educational institutions meet their total marketing needs with a Five-Step Marketing Strategy that works.

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Marketing strategies that work • Copyright © 2021 Hannah/Gold Communications