Nonprofit Marketing (in a Pandemic World and Beyond): Part 2
Knowing who is most likely to donate to your nonprofit and how to tailor your message to them can help you raise more money.
About
Hannah/Gold Communications was founded in 1991 in Kalamazoo, Michigan, to meet the needs of a small, regional hospital for its writing/editing and communication activities. That first professional assignment was to write paragraphs of sympathy sentiment for the CEO to draw on for his letters to staff members who had lost a loved one! And it blossomed into a multi-year relationship across the healthcare system.
Since then Cheri Bales and Hannah/Gold Communications have helped small businesses, nonprofit organizations, and educational institutions meet their total marketing needs with a Five-Step Marketing Strategy that WORKS! Past clients include small business, nonprofits, educational institutions and others who need help with marketing from a marketing professional.
SCORE Webinars
My contribution as a Certified SCORE Mentor lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops or webinars on social media management, marketing strategy, Constant Contact, and Google. The videos you see here are from the Grow With Google Series presented for the SCORE Foundation and SCORE Kalamazoo/Southwest Michigan chapter.
Connect with Customers and Manage Your Business Remotely
Discover Google Workspace tools that can help you work and manage your small business remotely. Plus, get insights on more online and timely resources for small businesses.
Reach Customers Online with Free Google Tools
his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.
Get Your Local Business On Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google
Why Google+ is Dead and What to Do About It
The Google Business Profile page is, as I describe it to clients, the Facebook of Google – and it’s free! If you have a business, you can get a Google Business Profile page and use it for all kinds of things.
The 5 Step Marketing Strategy During a Pandemic (and Beyond)
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular,
