Professional Training
SCORE Webinars
My contribution as a Certified SCORE Mentor lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops or webinars on social media management, marketing strategy, Constant Contact, and Google. The videos you see here are from the Grow With Google Series presented for the SCORE Foundation and SCORE Kalamazoo/Southwest Michigan chapter.
Connect with Customers and Manage Your Business Remotely
Discover Google Workspace tools that can help you work and manage your small business remotely. Plus, get insights on more online and timely resources for
Reach Customers Online with Google
Learn how to make your business easier to find online. This workshop explains how Google Search works and how you can improve your website’s visibility
Get Your Local Business On Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google
The 5 Step Marketing Strategy During a Pandemic
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular,
Make Your Marketing Work—Track the Correct Analytics
This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. You spend
Making Sense of Online Marketing: A Simple Checklist for Success
How many people are doing online marketing now? How many people think it’s easy? You’re not alone if you’ve found otherwise.
How to Write Effective Marketing Emails for Any Situation
How does YOUR email look in the inbox? The average email mailbox has more than 1,000 messages – and probably somewhere around one third of those have never been opened.
How to Segment Your List to Get Better Results From Your Emails
Worried about being a spammer? Not sure who wants to get what information from you? Or maybe you’re dealing with a small email list. Either way, you can use lists in Constant Contact to divide your email contacts into logical groups.
Nonprofit Marketing in a Pandemic World: Part 2
Knowing who is most likely to donate to your nonprofit and how to tailor your message to them can help you raise more money.
Nonprofit Marketing in a Pandemic World: Part 1
Fundraising is more challenging than ever as we continue to practice social distancing. You’ll also learn how to analyze your results so your next fundraising campaign is even more effective.
How to Grow Your Business with Google Search Ads
For many, the thought of creating a Google Ad feels overwhelming. Maybe you’re not sure how it really works and don’t want to waste your money trying to figure it out?
