How to Segment Your List to Get Better Results From Your Emails

Worried about being a spammer? Not sure who wants to get what information from you? Or maybe you’re dealing with a small email list. Either way, you can use lists in Constant Contact to divide your email contacts into logical groups.

Got a list of July buyers? Put them into a folder called “July Buyers” and send them offers to buy similar items throughout the following months.

You’ll see how to logically segment your list of contacts to reach the right people at the right time.

How can I help you?

I am a 30-year veteran of the marketing and communications community.

My contribution to SCORE lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops on social media management and organize our capstone event, Entrepreneurship Day for SCORE SW Michigan.

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