The 5 Step Marketing Strategy During a Pandemic (and Beyond)
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]
5 Last-Minute Holiday Marketing Ideas
In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.
What are Four Things Marketers are Doing Wrong?
While there are probably more than 4 mistakes we all make in our marketing, I’m going to tell you my thoughts on MY favorites.
Is Your Business Ready for the Next Crisis?
How do you prioritize your organization’s communication needs to maximize positive exposure (in the case of a product failure) or readily communicate critical messages to the masses?
Bottom of the Funnel Marketing Woes
I’m struggling. I really am. Here’s the problem: clients aren’t tracking the results of the leads we are generating for them from social media and referral sites. That’s it. That’s all that plagues me lately. So it goes something like this: Agency (me) spends hours updating all information across all channels (we know consistency is […]
Make Your Marketing Work—Track the Correct Analytics
This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. You spend hours marketing your small business, but how do you know if your efforts are working? Marketing analytics provide valuable data on audience behavior, online ad success, site traffic sources, and […]
Why Do You Need to Shake My Hand?
Rant Warning! (this was originally published on Jan.18, 2019…I haven’t changed). If you know me, you know I’m a little “germ aware.” It’s not a compulsion, but I DO put my sleeve over my hand to open a door, hold a stair rail, or pull out a chair in a restaurant (all icky). I don’t […]
