How Do I Get More Traffic to My Website?

Rocket Crane Service website

We’re talking about getting more traffic to your website. Little did I know so many people were totally unaware of this great (free) tool and I got a lot of follow up calls about the wonders of google!

Get Your Local Business On Google Search and Maps

Woman hand MacBook Pro with social networking service Google

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Business Profile on Google from start to finish. […]

The 5 Step Marketing Strategy During a Pandemic (and Beyond)

Business creative coworkers team Meeting Discussing showing the results chart and graph Work.

If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]

5 Last-Minute Holiday Marketing Ideas

online shopping website on laptop screen for buy gift on seasonal and holiday for Christmas and new year gift. online shopping concept

In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.

Bottom of the Funnel Marketing Woes

I’m struggling. I really am. Here’s the problem: clients aren’t tracking the results of the leads we are generating for them from social media and referral sites. That’s it. That’s all that plagues me lately. So it goes something like this: Agency (me) spends hours updating all information across all channels (we know consistency is […]

Make Your Marketing Work—Track the Correct Analytics

Businessman using Google Analytics in the office on the touch screen of his tablet.

This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. You spend hours marketing your small business, but how do you know if your efforts are working? Marketing analytics provide valuable data on audience behavior, online ad success, site traffic sources, and […]

Why Do You Need to Shake My Hand?

Rant Warning! (this was originally published on Jan.18, 2019…I haven’t changed). If you know me, you know I’m a little “germ aware.” It’s not a compulsion, but I DO put my sleeve over my hand to open a door, hold a stair rail, or pull out a chair in a restaurant (all icky). I don’t […]