by cheri bales | Jan 8, 2021 | Advice, Training
Many businesses operate with a “seat-of-the-pants” marketing plan. A good marketing plan will work as a guide to ensure all your marketing channels are operating to their fullest capacity. A marketing plan sets up measurable results agains which a business...
by cheri bales | Dec 30, 2020 | Advice, Training, Uncategorized
Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges. The marketing plan is a valuable tool...
by cheri bales | Dec 30, 2020 | Advice, Training, Uncategorized
We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing? One thing they all have in common is a relationship to your email marketing platform. But many small businesses aren’t using that tool to...
by cheri bales | Dec 3, 2020 | Advice, Training, Uncategorized
If you’re like many business owners, this time of the year can be one of your best revenue-generating period. But, if you’re like many business owners in 2020, that holiday income may seem just out of reach. I recently gave a webinar on 5 Last-Minute...
by cheri bales | Nov 16, 2020 | Advice, Members, Training
I got a call today to pitch 3-4 marketing-related topics for a virtual annual conference in November. I quickly jotted down the 4 ideas below, and am waiting to hear what their choice is, but in the meantime, I thought this might make a good story for any business...
