DIY for SEO?

map of southwest Michigan in colrs

Even a small bit of SEO enacted on your website can help you show up higher in google search results.

My Most Asked Questions About Using Google Ads

Here are some of the most asked questions and answers from my recent live webinar with SCORE about getting started with and using Google Ads. From the 3/12/24 SCORE webinar “Getting Started with Google Ads” Watch Now. Q: Can Google Ads accidentally spend a lot of money? A: No, unexpected high charges are unlikely. You […]

Is Advertising with Google a Good Idea?

smartphone with Google Ads on the screen and display notebook background

I get that question a lot. Quick: Raise your hand if you’ve searched for anything online in the past week. Just what I thought, almost everyone is raising their hand, even though I can’t see you. Admit it. People are searching the internet all the time, and now more than ever, and when they start […]

What Do I Need to Know Before I Build a Website?

Website mapping

Launching Your Website: A Strategic Approach Building a successful website requires careful planning and execution. You need a marketing strategy, a lot of written content, images and logos, testimonials, and, of course. This guide outlines the key steps involved, ensuring a smooth launch and a platform that effectively meets your business objectives. Define Your Website’s […]

How Search Results Reports Can be Skewed to Sell More Advertising

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If you’ve read any of my blogs before, you know I am a champion for small business fairness (and ADA accessibility online) and I’m seeing a trend in advertising sales pitching that is driving me crazy and making me NOT want to generalize, but it’s hard to avoid it. SMM, agencies, marketing heads, sales, etc. […]

The Importance of Strategizing Your Marketing as a Small Business

Marketing strategy sign

In today’s competitive marketplace, it’s more important than ever for small businesses to have a strong marketing strategy, and to live by that strategy. A well-thought-out marketing plan can help you reach your target audience, build brand awareness, and generate leads and sales. But what does it mean to “strategize” your marketing? Simply put, it […]

Reach Customers Online with Free Google Tools

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his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.