Is Advertising with Google a Good Idea?

I get that question a lot.

Quick: Raise your hand if you’ve searched for anything online in the past week.

Just what I thought, almost everyone is raising their hand, even though I can’t see you. Admit it.

People are searching the internet all the time, and now more than ever, and when they start searching for a business or organization like yours, you want to show up to increase the chances of them doing business with you. It’s as simple as that.

And Google Business Profile and Google Maps recently became one and the same as Google Search and Maps, so, first, you have to get a verified Google Business Profile; then you can set up ads. Two google platforms for the price of… …oh wait, $NOTHING.

Here’s how it typically works:

When someone performs an online search, Google looks at the term or phrase they type in, and through their algorithms, google returns results that best match what the user was searching for, including paid (ads) and organic (SEO or search) results.

  • Paid ads will display at the top, while organic search results will be down below based on the relevancy to the search terms.
  • Because paid ads show at the top, this increases the chance of people clicking through and eventually doing business with you. Paid ads really help you to compete in a busy marketplace to reach the top of the search results.
  • It’s also important to remember that a good chunk of clicks go to the first three paid ads in the results.
  • The most important thing to remember is Google Ads work on a pay-per-click or PPC basis, so you’ll only pay when someone clicks and goes to your website.

Every time someone performs a search, Google looks at all of the advertisers and chooses “winners” to appear in the advertising space at the top of the results. The winners are chosen based on a variety of aspects such as the relevance of the keywords, landing page, and the quality of that page as well as the price of the keyword bid.

Here’s what the Google Economic Impact Report has to say about ROI:

  • For every $1 spent on Google Ads, businesses earn an average revenue of $2
  • More than 40 percent of clicks go to the top three paid ads in search results
  • 75 percent of people who find local, helpful information in search results are more likely to visit the physical stores.

So, yes, certainly you can advertise on Google right now…you may even be ahead of your competitors! It might take some testing and maybe a significant budget to get your business in the top 5, but if you don’t try, you can’t know for sure! It’s all about the keywords

Got Questions? I’ve ALWAYS got an answer and if not, we can learn together!

Let’s Talk Marketing Soon

tags: google ads, advertising, google business profile, marketing strategy, SEO, search results, keywords

smartphone with Google Ads on the screen and display notebook background