14 Day Marketing Challenge

I got the hairbrained idea for the 14 Day Marketing Challenge while watching a SCORE promoted webinar. I spend hours and hours each week actually DOING marketing, but I also spend hours each week GIVING that marketing information away! So how can I do that on a larger scale and maybe help way more folks; outside of SCORE.

As a certified SCORE mentor, I have the chance to coach startups, growing and scaling businesses, and even those who learn they shouldn’t have started a business…just yet. And the one question that ALWAYS comes up is “What marketing should we do?” Regardless of your industry or niche, marketing probably is going to be important to the success of your business. 

So doesn’t it make sense to learn about it whenever you can?

That’s what I’ve been doing. Besides practicing, I spend several hours each week learning…and teaching on topics related to marketing. And you know what? It’s a fun gig. I LOVE to talk about marketing and it’s the rare day when I get to spout off to someone who shares my excitement. 

Thus, the 14 Day Marketing Challenge was born.

I don’t know if you’ll find anything new (I HOPE you will), or if you’ll agree with what I have to say, or, worse, you’ll find errors or outdated information in my materials (every teacher’s fear). If so, chime in! Many of you in this group are marketers in your respective industries, and you know what works for you and what doesn’t.

In addition to the daily Challenge, you’ll find hyperlinks to resources and a link to download even more great materials I somehow accumulate each year on marketing and social media.

-Cheri Bales

Day 1: Define Your Goals

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

The 14 Day Marketing Challenge Worksheet

Coming soon

Day 2: Determine Your Target Audience(s)

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

The 14 Day Marketing Challenge Worksheet

Day 3: Plan Your Approach

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

The 14 Day Marketing Challenge Worksheet

Coming soon

Day 4: Craft Your Messaging

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

The 14 Day Marketing Challenge Worksheet

Day 5: Evaluate Your Results

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

The 14 Day Marketing Challenge Worksheet

Day 6: Local Listings, and Search Results

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

The 14 Day Marketing Challenge Worksheet

Coming soon

Day 7: Does Google Love Your Business?

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

The 14 Day Marketing Challenge Worksheet

Coming soon

Day 8: Nonprofit Marketing Solutions

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

Day 9: Are You Doing TOO MUCH Marketing?

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »
Cheri Bales

Are You Doing TOO MUCH Marketing? Cut it out!

Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”

Read More »

The 14 Day Marketing Challenge Worksheet

Coming soon

Day 10: Email Marketing

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

The 14 Day Marketing Challenge Worksheet

Day 11: Branding Your Business

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »
Cheri Bales

A Marketing Plan Can Boost YOUR Business Success

A good marketing plan is made up of goals, objectives, strategies, tactics, tools, and evaluation. Let’s look at what each of those contains. Before you spend a ton of money on the newest “marketing gadgets” or “EZ marketing” tools, stop and take a look at your own goals and objectives. Begin with the end in mind.

Read More »

Day 12: Advertising on the Web

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »
Cheri Bales

Why Isn’t my Business Showing up in Google Search Results?

A search result is what happens when I type some strategic words into a search bar on the internet (commonly known as “googling” something). Depending on what words or phrases I type into that search bar, google is going to select the results (search results) closest in content to what I typed into my search.

Read More »

The 14 Day Marketing Challenge Worksheet

Coming soon

Day 13: B2B on LinkedIn

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

Day 14: Analytics

Team brainstorming a startup business process
Cheri Bales

How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Read More »

The 14 Day Marketing Challenge Worksheet