Make Your Marketing Work—Track the Correct Analytics

This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation.

You spend hours marketing your small business, but how do you know if your efforts are working?

Marketing analytics provide valuable data on audience behavior, online ad success, site traffic sources, and more. Two of the most widely used analytics tools are Google Analytics and Facebook Insights.

In this session, marketing strategist and SCORE mentor Cheri Bales will explain how these two analytics tools can guide businesses and marketers with strategy, implementation and evaluation.

You will learn:

  • Why you need to use marketing analytics
  • Which metrics to follow and what they mean
  • How your audience behaves
  • Customer acquisition costs (CAC)
  • Ad cost per click rates (CPC)
  • How to find the data to measure your ROI

 

 

Businessman using Google Analytics in the office on the touch screen of his tablet.
Google Analytics is the most famous application for web traffic analysis

Try Constant Contact for FREE!

How can I help you?

I am a 30-year veteran of the marketing and communications community.

My contribution to SCORE lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops on social media management and organize our capstone event, Entrepreneurship Day for SCORE SW Michigan.

Marketing strategies that work

We have helped small businesses, nonprofit organizations and educational institutions meet their total marketing needs with a Five-Step Marketing Strategy that works.

Sign up for updates!

Marketing strategies that work • Copyright © 2021 Hannah/Gold Communications