DIY for SEO?
Even a small bit of SEO enacted on your website can help you show up higher in google search results.
AI: Your Superhero Sidekick for Everyday Marketing Tasks
If you haven’t used AI yet, you’re falling behind. I’m now using it in several ways to help clients with their overall marketing needs.
Last Minute Holiday Marketing Ideas for Small Businesses
We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?
Small Business and Nonprofit Relaunch In Pandemic Times
As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to protect their businesses.
What your Agency Isn’t Telling You (But You Really Need to Know)
This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.
How to Segment Your List to Get Better Results From Your Emails
Worried about being a spammer? Not sure who wants to get what information from you? Or maybe you’re dealing with a small email list. Either way, you can use lists in Constant Contact to divide your email contacts into logical groups.
Nonprofit Marketing Primer: Part 1
Fundraising is more challenging than ever as we continue to practice social distancing. You’ll also learn how to analyze your results so your next fundraising campaign is even more effective.
Nonprofit Marketing: Part 2
Knowing who is most likely to donate to your nonprofit and how to tailor your message to them can help you raise more money.
How to Grow Your Business with Google Search Ads
For many, the thought of creating a Google Ad feels overwhelming. Maybe you’re not sure how it really works and don’t want to waste your money trying to figure it out?
Communicating on Social Media Post Pandemic Times
Social media is still as important for your business in today’s world — and perhaps more important as data shows that consumers are shifting their lives online at a staggering pace. But as a small business, you may be unsure how to proceed with marketing your business and communicating during this time.