Tweeting with Twitter
Twitter is another very popular tool for first-time social media users. It’s easy to set up an account and the brevity of the posts makes it quicker for first-time social media managers.
- Twitter communicates via Tweets—short (280 character) messages, often with a link to a longer, more detailed site for more information.
- Tweets can go out as often as daily or as infrequently as monthly. If you are a one-person shop, two to three times a week is sufficient. If you have a dedicated social media staff, you can find and post content every day, depending on the responses from your audience.
- To build your Twitter following, search for others on Twitter that you would be interested in following or knowing more about and Follow them. In return, they may choose to Follow you.
- You can attach short videos or images; use a link shortener like bitly.com or tinyurl.com.
- Like Facebook, Twitter also has an advertising ability. Target your messages to audiences who would be interested by using hashtags in your Tweets like #twittermarketing, or @cheribales to tag others.
- Use a professional profile photo and header to add credibility to your site and be sure to change it regularity.
- Provide interesting content and Retweet the content of others if it suits your needs. There’s no rule that says you have to crete your posts from scratch. Follow others in your industry for an opportunity to Retweet one of their posts on your own site.
While Twitter isn’t on the top of the list for employers to check during the screening process, it way well be soon. Make your profile reflect your professionalism and you’ll find Followers from all around the world. Check out my Twitter site for more ideas.
