Professional Training
SCORE Webinars
My contribution as a Certified SCORE Mentor lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops or webinars on social media management, marketing strategy, Constant Contact, and Google. The videos you see here are from the Grow With Google Series presented for the SCORE Foundation and SCORE Kalamazoo/Southwest Michigan chapter.
Nonprofit Marketing (in a Pandemic World and Beyond): Part 2
Knowing who is most likely to donate to your nonprofit and how to tailor your message to them can help you raise more money.
Connect with Customers and Manage Your Business Remotely
Discover Google Workspace tools that can help you work and manage your small business remotely. Plus, get insights on more online and timely resources for small businesses.
Reach Customers Online with Free Google Tools
his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.
Get Your Local Business On Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google
Why Google+ is Dead and What to Do About It
The Google Business Profile page is, as I describe it to clients, the Facebook of Google – and it’s free! If you have a business, you can get a Google Business Profile page and use it for all kinds of things.
The 5 Step Marketing Strategy During a Pandemic (and Beyond)
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular,
Does Google Love YOUR Business?
Does Google LOVE Your Business? Local Search Rules. Setting up marketing for a new business can be a challenge. Start with the big ones first! Google My Business.
Groupwork ISN’T Easy. You CAN be Successful in Groups.
It’s no secret that working in groups is hard. Remember college? There’s always that one person who isn’t doing the job you think they should
Is Your Business Ready for the Next Crisis?
How do you prioritize your organization’s communication needs to maximize positive exposure (in the case of a product failure) or readily communicate critical messages to the masses?
There is a direct correlation between nonverbal behaviors and sales!
It’s not hocus pocus! Monitoring your own and others’ nonverbal behaviors in sales encounters can influence your earnings! In almost any industry you can think
Why do Small Businesses NEED Facebook?
Well, technically, you don’t. As long as you’re not in business and don’t like to make money. But if that’s not you, and you think
FREE 30-minute Marketing Audit!
Find out IF and HOW your marketing game is working compared to other small businesses. Because you want to get the most out of your
