Professional Training

SCORE Webinars

My contribution as a Certified SCORE Mentor lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops or webinars on social media management, marketing strategy, Constant Contact, and Google. The videos you see here are from the Grow With Google Series presented for the SCORE Foundation and SCORE Kalamazoo/Southwest Michigan chapter.

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Cheri Bales

Reach Customers Online with Free Google Tools

his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.

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Cheri Bales

A Marketing Plan Can Boost YOUR Business Success

A good marketing plan is made up of goals, objectives, strategies, tactics, tools, and evaluation. Let’s look at what each of those contains. Before you spend a ton of money on the newest “marketing gadgets” or “EZ marketing” tools, stop and take a look at your own goals and objectives. Begin with the end in mind.

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