Professional Training
SCORE Webinars
My contribution as a Certified SCORE Mentor lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops or webinars on social media management, marketing strategy, Constant Contact, and Google. The videos you see here are from the Grow With Google Series presented for the SCORE Foundation and SCORE Kalamazoo/Southwest Michigan chapter.
Connect with Customers and Manage Your Business Remotely
Discover Google Workspace tools that can help you work and manage your small business remotely. Plus, get insights on more online and timely resources for
Reach Customers Online with Google
Learn how to make your business easier to find online. This workshop explains how Google Search works and how you can improve your website’s visibility
Get Your Local Business On Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google
The 5 Step Marketing Strategy During a Pandemic
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular,
Make Your Marketing Work—Track the Correct Analytics
This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. You spend
Last Minute Holiday Marketing Ideas for Small Businesses
We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?
5 Last-Minute Holiday Marketing Ideas
In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.
Groupwork ISN’T Easy. You CAN be Successful in Groups.
It’s no secret that working in groups is hard. Remember college? There’s always that one person who isn’t doing the job you think they should
Is your organization ready for when a crisis strikes?
It’s crunch time. Something terrible has happened and you’re the only one available to turn to. What’s your first step? Who are your partners? How
There is a direct correlation between nonverbal behaviors and sales!
It’s not hocus pocus! Monitoring your own and others’ nonverbal behaviors in sales encounters can influence your earnings! In almost any industry you can think
Why do Small businesses NEED Facebook?
Well, technically, you don’t. As long as you’re not in business and don’t like to make money. But if that’s not you, and you think
