The 5 Step Marketing Strategy During a Pandemic

If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base.

Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it is with marketing.

Sure you can jump into the middle of the funnel and sell, sell, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI).

To do this, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new, manageable way in today’s pandemic times.

  1. Step 1: Define marketing goal
  2. Step 2: Determine target audience
  3. Step 3: Plan approach
  4. Step 4: Craft message
  5. Step 5: Evaluate results

 

How can I help you?

I am a 30-year veteran of the marketing and communications community.

My contribution to SCORE lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops on social media management and organize our capstone event, Entrepreneurship Day for SCORE SW Michigan.

Marketing strategies that work

We have helped small businesses, nonprofit organizations and educational institutions meet their total marketing needs with a Five-Step Marketing Strategy that works.

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Marketing strategies that work • Copyright © 2021 Hannah/Gold Communications