Worried about being a spammer? Not sure who wants to get what information from you? Or maybe you’re dealing with a small email list. Either way, you can use lists in Constant Contact to divide your email contacts into logical groups.
Knowing who is most likely to donate to your nonprofit and how to tailor your message to them can help you raise more money.
A good marketing plan is made up of goals, objectives, strategies, tactics, tools, and evaluation. Let’s look at what each of those contains. Before you spend a ton of money on the newest “marketing gadgets” or “EZ marketing” tools, stop and take a look at your own goals and objectives. Begin with the end in mind.
“How and What Can I Market Now,” Cheri? No marketing grad was ever expecting to have to Tweet “Under no circumstances should our disinfectant products be administered into the human body.” – Love, Lysol.
Does Google LOVE Your Business? Local Search Rules. Setting up marketing for a new business can be a challenge. Start with the big ones first! Google My Business.
Please Don’t Hire Your Cousin to Do Your Marketing! Reasons to hire professional marketing help and be glad you did Every small business needs marketing to be successful, agreed? And, you need a consistent and strategic mix of marketing activities across web, social, email, referrals, and advertising to make it work, right? But how do […]
Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”
Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses choose to start with. Someone in your organization has a […]
Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience for marketing! You have to follow a road map to get where you need to go and marketing is much the same process. Trying to do everything, on a whim, is not only […]
Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where your target audience resides. If they’re business people, go to […]