Essentials of Facebook

Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses choose to start with. Someone in your organization has a […]

The 5 Step Marketing Strategy: Taking the Pressure Off Busy Marketers

Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience for marketing! You have to follow a road map to get where you need to go and marketing is much the same process. Trying to do everything, on a whim, is not only […]

What Channels Do You Need to Reach Your Target Audience?

Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where your target audience resides. If they’re business people, go to […]

How to Set Measurable Marketing Goals

If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures to your message before consumers will remember it?? Well […]

Thursday Webinar Wanderings – E-Commerce and Marketing Launch

Webinars on website design, social media, and marketing strategy fascinate me. I just spent an hour on a webinar that I thought wouldn’t really apply to me, but hey, Thursday is webinar day so why not? I’m sure I’ll take something away from it. It was called “Q & A with the Masters of Marketing” […]

Does my Business Need Social Media?

Social media is a big deal. There’s no denying it. If your small business hasn’t jumped on the SM bandwagon, it may be time to tickle the waters! So what’s the first thing you need to think about before starting a social media campaign? For me, it’s my audience! Who do I want to reach […]

Use LinkedIn Endorsements to Boost Your Credentials

LinkedIn Endorsements come in the form of testimonials from your connections posted on your LinkedIn profile. Endorsements and skill endorsements can serve as references and third-party recommendations from others, so it’s a good idea to ask satisfied customers or co-workers to endorse you on your page. Then organize those endorsements by position. Endorsements and skill […]