Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience for marketing! You have to follow a road map to get where you need to go and marketing is much the same process. Trying to do everything, on a whim, is not only […]
Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where your target audience resides. If they’re business people, go to […]
If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures to your message before consumers will remember it?? Well […]
Webinars on website design, social media, and marketing strategy fascinate me. I just spent an hour on a webinar that I thought wouldn’t really apply to me, but hey, Thursday is webinar day so why not? I’m sure I’ll take something away from it. It was called “Q & A with the Masters of Marketing” […]
Social media is a big deal. There’s no denying it. If your small business hasn’t jumped on the SM bandwagon, it may be time to tickle the waters! So what’s the first thing you need to think about before starting a social media campaign? For me, it’s my audience! Who do I want to reach […]
LinkedIn Endorsements come in the form of testimonials from your connections posted on your LinkedIn profile. Endorsements and skill endorsements can serve as references and third-party recommendations from others, so it’s a good idea to ask satisfied customers or co-workers to endorse you on your page. Then organize those endorsements by position. Endorsements and skill […]
Marketing is the umbrella that covers both advertising and public relations activities, but the two differ in important ways.