Making Sense of Online Marketing: A Simple Checklist for Success
How many people are doing online marketing now? How many people think it’s easy? You’re not alone if you’ve found otherwise.
How to Segment Your List to Get Better Results From Your Emails
Worried about being a spammer? Not sure who wants to get what information from you? Or maybe you’re dealing with a small email list. Either way, you can use lists in Constant Contact to divide your email contacts into logical groups.
Communicating on Social Media During (and After) Pandemic Times
Social media is still as important for your business in today’s world — and perhaps more important as data shows that consumers are shifting their lives online at a staggering pace. But as a small business, you may be unsure how to proceed with marketing your business and communicating during this time.
What Can a Marketing Plan Do For You?
A marketing plan sets up measurable results agains which a business can determine its return on investment (ROI).
5 Last-Minute Holiday Marketing Ideas
In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.
What are Four Things Marketers are Doing Wrong?
While there are probably more than 4 mistakes we all make in our marketing, I’m going to tell you my thoughts on MY favorites.
How and What Can I Market RIGHT NOW?
“How and What Can I Market Now,” Cheri? No marketing grad was ever expecting to have to Tweet “Under no circumstances should our disinfectant products be administered into the human body.” – Love, Lysol.
Is Your Business Ready for the Next Crisis?
How do you prioritize your organization’s communication needs to maximize positive exposure (in the case of a product failure) or readily communicate critical messages to the masses?
Are You Doing TOO MUCH Marketing? Cut it out!
Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”
Bottom of the Funnel Marketing Woes
I’m struggling. I really am. Here’s the problem: clients aren’t tracking the results of the leads we are generating for them from social media and referral sites. That’s it. That’s all that plagues me lately. So it goes something like this: Agency (me) spends hours updating all information across all channels (we know consistency is […]
