What are 4 Things Marketers Are Doing Wrong?
I got a call recently to pitch 3-4 marketing-related topics for a virtual annual conference next year. I quickly jotted down the 4 ideas below, and am waiting to hear what their choice is, but in the meantime, I thought this might make a good story for business owners/operators. These were my starting topics with […]
Is Advertising with Google a Good Idea?
I get that question a lot. Quick: Raise your hand if you’ve searched for anything online in the past week. Just what I thought, almost everyone is raising their hand, even though I can’t see you. Admit it. People are searching the internet all the time, and now more than ever, and when they start […]
What Do I Need to Know Before I Build a Website?
Launching Your Website: A Strategic Approach Building a successful website requires careful planning and execution. You need a marketing strategy, a lot of written content, images and logos, testimonials, and, of course, a powerful URL. This guide outlines the key steps involved, ensuring a smooth launch and a platform that effectively meets your business objectives. […]
How to Set up a Google Business Profile
Google is the world’s No. 1 search engine (followed by YouTube – the No. 2 search engine) so why wouldn’t you want to use their tools made specifically to help small businesses
What your Agency Isn’t Telling You (But You Really Need to Know)
This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.
How to Grow Your Business with Google Search Ads
For many, the thought of creating a Google Ad feels overwhelming. Maybe you’re not sure how it really works and don’t want to waste your money trying to figure it out?
How to Write a Marketing Plan
Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.
How Do I Get More Traffic to My Website?
We’re talking about getting more traffic to your website. Little did I know so many people were totally unaware of this great (free) tool and I got a lot of follow up calls about the wonders of google!
Why Google+ is Dead and What to Do About It
The Google Business Profile page is, as I describe it to clients, the Facebook of Google – and it’s free! If you have a business, you can get a Google Business Profile page and use it for all kinds of things.
5 Last-Minute Holiday Marketing Ideas
In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.