How Search Results Reports Can be Skewed to Sell More Advertising
If you’ve read any of my blogs before, you know I am a champion for small business fairness (and ADA accessibility online) and I’m seeing a trend in advertising sales pitching that is driving me crazy and making me NOT want to generalize, but it’s hard to avoid it. SMM, agencies, marketing heads, sales, etc. […]
What your Agency Isn’t Telling You (But You Really Need to Know)
This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.
The 14 Day Marketing Challenge Supplemental Materials
Join the 14 Day Marketing Challenge for one tip a day!
Making Sense of Online Marketing: A Simple Checklist for Success
How many people are doing online marketing now? How many people think it’s easy? You’re not alone if you’ve found otherwise.
How to Write a Marketing Plan
Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.
How Do I Get More Traffic to My Website?
We’re talking about getting more traffic to your website. Little did I know so many people were totally unaware of this great (free) tool and I got a lot of follow up calls about the wonders of google!
Get Your Local Business On Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Business Profile on Google from start to finish. […]
Why Google+ is Dead and What to Do About It
The Google Business Profile page is, as I describe it to clients, the Facebook of Google – and it’s free! If you have a business, you can get a Google Business Profile page and use it for all kinds of things.
The 5 Step Marketing Strategy During a Pandemic (and Beyond)
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]
5 Last-Minute Holiday Marketing Ideas
In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.
