What Can a Marketing Plan Do For You?
A marketing plan sets up measurable results agains which a business can determine its return on investment (ROI).
How to Use Email Marketing Without Being a Spammer
We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?
The 5 Step Marketing Strategy During a Pandemic (and Beyond)
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]
Last Minute Holiday Marketing Ideas for Small Businesses
We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?
What are Four Things Marketers are Doing Wrong?
While there are probably more than 4 mistakes we all make in our marketing, I’m going to tell you my thoughts on MY favorites.
Why You Should Segment Your Email Lists
We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?
FREE 30-minute Marketing Audit!
Find out IF and HOW your marketing game is working compared to other small businesses. Because you want to get the most out of your marketing dollar, digital and social media marketing channels are a critical part of your marketing mix. Schedule a call today to get your FREE review and analysis of up to […]
It’s What You Say…AND How You Say It
Why is it important to keep your content short and concise? Here are 5 reasons to spend a little time and show a little love to your next blog or post headline.
Make Your Marketing Work—Track the Correct Analytics
This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. You spend hours marketing your small business, but how do you know if your efforts are working? Marketing analytics provide valuable data on audience behavior, online ad success, site traffic sources, and […]
15 Things YOU Need to Know About Social Media
If you had to choose one thing you WISH you’d known when you started SM, what would it be
