What are 4 Things Marketers Are Doing Wrong?
I got a call recently to pitch 3-4 marketing-related topics for a virtual annual conference next year. I quickly jotted down the 4 ideas below, and am waiting to hear what their choice is, but in the meantime, I thought this might make a good story for business owners/operators. These were my starting topics with […]
DIY for SEO?
Even a small bit of SEO enacted on your website can help you show up higher in google search results.
AI: Your Superhero Sidekick for Everyday Marketing Tasks
If you haven’t used AI yet, you’re falling behind. I’m now using it in several ways to help clients with their overall marketing needs.
Is Advertising with Google a Good Idea?
I get that question a lot. Quick: Raise your hand if you’ve searched for anything online in the past week. Just what I thought, almost everyone is raising their hand, even though I can’t see you. Admit it. People are searching the internet all the time, and now more than ever, and when they start […]
How Search Results Reports Can be Skewed to Sell More Advertising
If you’ve read any of my blogs before, you know I am a champion for small business fairness (and ADA accessibility online) and I’m seeing a trend in advertising sales pitching that is driving me crazy and making me NOT want to generalize, but it’s hard to avoid it. SMM, agencies, marketing heads, sales, etc. […]
Last Minute Holiday Marketing Ideas for Small Businesses
We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?
Reach Customers Online with Free Google Tools
his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.
Small Business and Nonprofit Relaunch In Pandemic Times
As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to protect their businesses.
Writing a Business Plan – Tips to Avoid Getting Stuck
Do you want to increase the odds that your business will be a success right from the get-go? Then start with a business plan! I hear you groaning—but it really is the very first thing you need to do on your road to success. Writing a business plan gives you an opportunity to carefully think […]
The 14 Day Marketing Challenge Supplemental Materials
Join the 14 Day Marketing Challenge for one tip a day!