How Search Results Reports Can be Skewed to Sell More Advertising

If you’ve read any of my blogs before, you know I am a champion for small business fairness (and ADA accessibility online) and I’m seeing a trend in advertising sales pitching that is driving me crazy and making me NOT want to generalize, but it’s hard to avoid it. SMM, agencies, marketing heads, sales, etc. […]

Reach Customers Online with Free Google Tools

Emails list on a laptop screen, office background

his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.

Writing a Business Plan – Tips to Avoid Getting Stuck

Do you want to increase the odds that your business will be a success right from the get-go? Then start with a business plan! I hear you groaning—but it really is the very first thing you need to do on your road to success. Writing a business plan gives you an opportunity to carefully think […]

How to Write a Marketing Plan

Team brainstorming a startup business process

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.