Are You Doing TOO MUCH Marketing? Cut it out!

by cheri bales | Oct 6, 2019 | Advice

How Do You Choose the Right Marketing Channels?Are you trying to FATWINLISCYTGMBWEM?? Translation= FACEBOOKTWITTERINSTAGRAMLINKEDINSNAPCHATYOUTUBEGOOGLE MY BUSINESSWEBSITEEMAILSAND THERE’S MORE!!! Every chance I get to talk to marketers, I always as the...

Bottom of the Funnel Marketing Woes

by cheri bales | Sep 25, 2019 | Advice

I’m struggling. I really am. Here’s the problem: clients aren’t tracking the results of the leads we are generating for them from social media and referral sites. That’s it. That’s all that plagues me lately. So it goes something like this: Agency (me) spends hours...

Essentials of Facebook

by cheri bales | Jul 13, 2019 | Advice

Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses...

The 5 Step Marketing Strategy: Taking the Pressure Off Busy Marketers

by cheri bales | Jul 4, 2019 | Advice

Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience for marketing! You have to follow a road map to get where you need to go and marketing is much the same process....

What Channels Do You Need to Reach Your Target Audience?

by cheri bales | May 21, 2019 | Advice

Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where...