How to Set up a Google Business Profile
Google is the world’s No. 1 search engine (followed by YouTube – the No. 2 search engine) so why wouldn’t you want to use their tools made specifically to help small businesses
Why Isn’t my Business Showing up in Google Search Results?
A search result is what happens when I type some strategic words into a search bar on the internet (commonly known as “googling” something). Depending on what words or phrases I type into that search bar, google is going to select the results (search results) closest in content to what I typed into my search.
Create and Send Your First Email Campaign in 15 Minutes or Less
Not sure how to get started with your first email campaign? Don’t worry, we’ll take you step-by-step through how to create and send your first email campaign with Constant Contact.
FREE 30-minute Marketing Audit!
Find out IF and HOW your marketing game is working compared to other small businesses. Because you want to get the most out of your marketing dollar, digital and social media marketing channels are a critical part of your marketing mix. Schedule a call today to get your FREE review and analysis of up to […]
Are You Doing TOO MUCH Marketing? Cut it out!
Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”
Essentials of Facebook
Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses choose to start with. Someone in your organization has a […]
The 5 Step Marketing Strategy: Taking the Pressure Off Busy Marketers
Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience for marketing! You have to follow a road map to get where you need to go and marketing is much the same process. Trying to do everything, on a whim, is not only […]
What Channels Do You Need to Reach Your Target Audience?
Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where your target audience resides. If they’re business people, go to […]
How to Set Measurable Marketing Goals
If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures to your message before consumers will remember it?? Well […]
Thursday Webinar Wanderings – E-Commerce and Marketing Launch
Webinars on website design, social media, and marketing strategy fascinate me. I just spent an hour on a webinar that I thought wouldn’t really apply to me, but hey, Thursday is webinar day so why not? I’m sure I’ll take something away from it. It was called “Q & A with the Masters of Marketing” […]