Bottom of the Funnel Marketing Woes
I’m struggling. I really am. Here’s the problem: clients aren’t tracking the results of the leads we are generating for them from social media and referral sites. That’s it. That’s all that plagues me lately. So it goes something like this: Agency (me) spends hours updating all information across all channels (we know consistency is […]
Essentials of Facebook
Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses choose to start with. Someone in your organization has a […]
Make Your Marketing Work—Track the Correct Analytics
This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. You spend hours marketing your small business, but how do you know if your efforts are working? Marketing analytics provide valuable data on audience behavior, online ad success, site traffic sources, and […]
The 5 Step Marketing Strategy: Taking the Pressure Off Busy Marketers
Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience for marketing! You have to follow a road map to get where you need to go and marketing is much the same process. Trying to do everything, on a whim, is not only […]
What Channels Do You Need to Reach Your Target Audience?
Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where your target audience resides. If they’re business people, go to […]
How to Set Measurable Marketing Goals
If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures to your message before consumers will remember it?? Well […]
Thursday Webinar Wanderings – E-Commerce and Marketing Launch
Webinars on website design, social media, and marketing strategy fascinate me. I just spent an hour on a webinar that I thought wouldn’t really apply to me, but hey, Thursday is webinar day so why not? I’m sure I’ll take something away from it. It was called “Q & A with the Masters of Marketing” […]
Twitter Basics
Tweeting with Twitter Twitter is another very popular tool for first-time social media users. It’s easy to set up an account and the brevity of the posts makes it quicker for first-time social media managers. Twitter communicates via Tweets—short (280 character) messages, often with a link to a longer, more detailed site for more information. […]
15 Things YOU Need to Know About Social Media
If you had to choose one thing you WISH you’d known when you started SM, what would it be
Choosing the Right Mix of Marketing Tools
Small business owners know they need to be part of the social media world, but which networks? And how often? And what to post?
