As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to protect their businesses.
Does Google LOVE Your Business? Local Search Rules. Setting up marketing for a new business can be a challenge. Start with the big ones first! Google My Business.
Please Don’t Hire Your Cousin to Do Your Marketing! Reasons to hire professional marketing help and be glad you did Every small business needs marketing to be successful, agreed? And, you need a consistent and strategic mix of marketing activities across web, social, email, referrals, and advertising to make it work, right? But how do […]
Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”
Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses choose to start with. Someone in your organization has a […]
Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience for marketing! You have to follow a road map to get where you need to go and marketing is much the same process. Trying to do everything, on a whim, is not only […]
Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where your target audience resides. If they’re business people, go to […]
If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures to your message before consumers will remember it?? Well […]
Webinars on website design, social media, and marketing strategy fascinate me. I just spent an hour on a webinar that I thought wouldn’t really apply to me, but hey, Thursday is webinar day so why not? I’m sure I’ll take something away from it. It was called “Q & A with the Masters of Marketing” […]
Social media is a big deal. There’s no denying it. If your small business hasn’t jumped on the SM bandwagon, it may be time to tickle the waters! So what’s the first thing you need to think about before starting a social media campaign? For me, it’s my audience! Who do I want to reach […]