Thursday Webinar Wanderings – E-Commerce and Marketing Launch

Webinars on website design, social media, and marketing strategy fascinate me. I just spent an hour on a webinar that I thought wouldn’t really apply to me, but hey, Thursday is webinar day so why not? I’m sure I’ll take something away from it. It was called “Q & A with the Masters of Marketing” […]
15 Things YOU Need to Know About Social Media

If you had to choose one thing you WISH you’d known when you started SM, what would it be
Choosing the Right Mix of Marketing Tools

Small business owners know they need to be part of the social media world, but which networks? And how often? And what to post?
Does my Business Need Social Media?

Social media is a big deal. There’s no denying it. If your small business hasn’t jumped on the SM bandwagon, it may be time to tickle the waters! So what’s the first thing you need to think about before starting a social media campaign? For me, it’s my audience! Who do I want to reach […]
Advertising Versus Public Relations

Marketing is the umbrella that covers both advertising and public relations activities, but the two differ in important ways.