For many, the thought of creating a Google Ad feels overwhelming. Maybe you’re not sure how it really works and don’t want to waste your money trying to figure it out?
Social media is still as important for your business in today’s world — and perhaps more important as data shows that consumers are shifting their lives online at a staggering pace. But as a small business, you may be unsure how to proceed with marketing your business and communicating during this time.
Discover Google Workspace tools that can help you work and manage your small business remotely. Plus, get insights on more online and timely resources for small businesses.
As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to protect their businesses.
his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Business Profile on Google from start to finish. […]
The Google Business Profile page is, as I describe it to clients, the Facebook of Google – and it’s free! If you have a business, you can get a Google Business Profile page and use it for all kinds of things.
A marketing plan sets up measurable results agains which a business can determine its return on investment (ROI).
A good marketing plan is made up of goals, objectives, strategies, tactics, tools, and evaluation. Let’s look at what each of those contains. Before you spend a ton of money on the newest “marketing gadgets” or “EZ marketing” tools, stop and take a look at your own goals and objectives. Begin with the end in mind.
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]