What your Agency Isn’t Telling You (But You Really Need to Know)
This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.
What Can a Marketing Plan Do For You?
A marketing plan sets up measurable results agains which a business can determine its return on investment (ROI).
5 Last-Minute Holiday Marketing Ideas
In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.
What are Four Things Marketers are Doing Wrong?
While there are probably more than 4 mistakes we all make in our marketing, I’m going to tell you my thoughts on MY favorites.
Does Google Love YOUR Business?
Does Google LOVE Your Business? Local Search Rules. Setting up marketing for a new business can be a challenge. Start with the big ones first! Google My Business.
Why Hire a Marketing Professional
Please Don’t Hire Your Cousin to Do Your Marketing! Reasons to hire professional marketing help and be glad you did Every small business needs marketing to be successful, agreed? And, you need a consistent and strategic mix of marketing activities across web, social, email, referrals, and advertising to make it work, right? But how do […]
Why do Small Businesses NEED Facebook?
Well, technically, you don’t. As long as you’re not in business and don’t like to make money. But if that’s not you, and you think (even suspect) that you’re missing out on the Facebook ship…you’re probably right. Everyone’s doing it…but not everyone is doing it WELL! That’s where I can help. I’ll bring my 30 […]
Are You Doing TOO MUCH Marketing? Cut it out!
Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”
Bottom of the Funnel Marketing Woes
I’m struggling. I really am. Here’s the problem: clients aren’t tracking the results of the leads we are generating for them from social media and referral sites. That’s it. That’s all that plagues me lately. So it goes something like this: Agency (me) spends hours updating all information across all channels (we know consistency is […]
Essentials of Facebook
Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses choose to start with. Someone in your organization has a […]