A Marketing Plan Can Boost YOUR Business Success

A Marketing Plan Can Boost YOUR Business Success

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges. The marketing plan is a valuable tool...
How and What Can I Market RIGHT NOW?

How and What Can I Market RIGHT NOW?

No marketing grad was ever expecting to have to Tweet “Under no circumstances should our disinfectant products be administered into the human body.” – Love, Lysol. “How and What Can I Market Now,” Cheri? I get that question a lot. Every. Single. Day. And...
Essentials of Facebook

Essentials of Facebook

Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses...
What Channels Do You Need to Reach Your Target Audience?

What Channels Do You Need to Reach Your Target Audience?

Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where...