We’re talking about getting more traffic to your website. Little did I know so many people were totally unaware of this great (free) tool and I got a lot of follow up calls about the wonders of google!
A good marketing plan is made up of goals, objectives, strategies, tactics, tools, and evaluation. Let’s look at what each of those contains. Before you spend a ton of money on the newest “marketing gadgets” or “EZ marketing” tools, stop and take a look at your own goals and objectives. Begin with the end in mind.
In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.
Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges. The marketing plan is a valuable tool that, when used correctly, will actually make your marketing life easier! […]
“How and What Can I Market Now,” Cheri? No marketing grad was ever expecting to have to Tweet “Under no circumstances should our disinfectant products be administered into the human body.” – Love, Lysol.
Well, technically, you don’t. As long as you’re not in business and don’t like to make money. But if that’s not you, and you think (even suspect) that you’re missing out on the Facebook ship…you’re probably right. Everyone’s doing it…but not everyone is doing it WELL! That’s where I can help. I’ll bring my 30 […]
Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses choose to start with. Someone in your organization has a […]
Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience for marketing! You have to follow a road map to get where you need to go and marketing is much the same process. Trying to do everything, on a whim, is not only […]
Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where your target audience resides. If they’re business people, go to […]
If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures to your message before consumers will remember it?? Well […]