A Marketing Plan Can Boost YOUR Business Success

by cheri bales | Jun 16, 2020 | Uncategorized

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges. The marketing plan is a valuable tool...

Essentials of Facebook

by cheri bales | Jul 13, 2019 | Advice

Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses...

The 5 Step Marketing Strategy: Taking the Pressure Off Busy Marketers

by cheri bales | Jul 4, 2019 | Advice

Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience for marketing! You have to follow a road map to get where you need to go and marketing is much the same process....

What Channels Do You Need to Reach Your Target Audience?

by cheri bales | May 21, 2019 | Advice

Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where...

How to Set Measurable Marketing Goals

by cheri bales | Mar 13, 2019 | Advice

If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures...