What Channels Do You Need to Reach Your Target Audience?

Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where your target audience resides. If they’re business people, go to […]

How to Set Measurable Marketing Goals

If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures to your message before consumers will remember it?? Well […]

Thursday Webinar Wanderings – E-Commerce and Marketing Launch

Webinars on website design, social media, and marketing strategy fascinate me. I just spent an hour on a webinar that I thought wouldn’t really apply to me, but hey, Thursday is webinar day so why not? I’m sure I’ll take something away from it. It was called “Q & A with the Masters of Marketing” […]

Why Do You Need to Shake My Hand?

Rant Warning! (this was originally published on Jan.18, 2019…I haven’t changed). If you know me, you know I’m a little “germ aware.” It’s not a compulsion, but I DO put my sleeve over my hand to open a door, hold a stair rail, or pull out a chair in a restaurant (all icky). I don’t […]

Twitter Basics

Tweeting with Twitter Twitter is another very popular tool for first-time social media users. It’s easy to set up an account and the brevity of the posts makes it quicker for first-time social media managers. Twitter communicates via Tweets—short (280 character) messages, often with a link to a longer, more detailed site for more information. […]

Use LinkedIn Endorsements to Boost Your Credentials

LinkedIn Endorsements come in the form of testimonials from your connections posted on your LinkedIn profile. Endorsements and skill endorsements can serve as references and third-party recommendations from others, so it’s a good idea to ask satisfied customers or co-workers to endorse you on your page. Then organize those endorsements by position. Endorsements and skill […]