What are 4 Things Marketers Are Doing Wrong?

 I got a call recently to pitch 3-4 marketing-related topics for a virtual annual conference next year. I quickly jotted down the 4 ideas below, and am waiting to hear what their choice is, but in the meantime, I thought this might make a good story for business owners/operators.  These were my starting topics with […]

Reach Customers Online with Free Google Tools

Emails list on a laptop screen, office background

his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.

How to Set up a Google Business Profile

Google is the world’s No. 1 search engine (followed by YouTube – the No. 2 search engine) so why wouldn’t you want to use their tools made specifically to help small businesses

What your Agency Isn’t Telling You (But You Really Need to Know)

This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.

Why Isn’t my Business Showing up in Google Search Results?

A search result is what happens when I type some strategic words into a search bar on the internet (commonly known as “googling” something). Depending on what words or phrases I type into that search bar, google is going to select the results (search results) closest in content to what I typed into my search.

Email Marketing Quickstart

Now more than ever it’s important to stay in touch with your customers, but that often takes all the things small businesses and nonprofits don’t seem to have—time, effort and budget!