What your Agency Isn’t Telling You (But You Really Need to Know)
This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.
How to Write Effective Marketing Emails for Any Situation
How does YOUR email look in the inbox? The average email mailbox has more than 1,000 messages – and probably somewhere around one third of those have never been opened.
How to Segment Your List to Get Better Results From Your Emails
Worried about being a spammer? Not sure who wants to get what information from you? Or maybe you’re dealing with a small email list. Either way, you can use lists in Constant Contact to divide your email contacts into logical groups.
Nonprofit Marketing Primer: Part 1
Fundraising is more challenging than ever as we continue to practice social distancing. You’ll also learn how to analyze your results so your next fundraising campaign is even more effective.
Communicating on Social Media Post Pandemic Times
Social media is still as important for your business in today’s world — and perhaps more important as data shows that consumers are shifting their lives online at a staggering pace. But as a small business, you may be unsure how to proceed with marketing your business and communicating during this time.
The 5 Step Marketing Strategy for Small Businesses
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]
Does Google Love YOUR Business?
Does Google LOVE Your Business? Local Search Rules. Setting up marketing for a new business can be a challenge. Start with the big ones first! Google My Business.
Why Hire a Marketing Professional
Please Don’t Hire Your Cousin to Do Your Marketing! Reasons to hire professional marketing help and be glad you did Every small business needs marketing to be successful, agreed? And, you need a consistent and strategic mix of marketing activities across web, social, email, referrals, and advertising to make it work, right? But how do […]
It’s What You Say…AND How You Say It
Why is it important to keep your content short and concise? Here are 5 reasons to spend a little time and show a little love to your next blog or post headline.
Are You Doing TOO MUCH Marketing? Cut it out!
Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”