Reach Customers Online with Free Google Tools

his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.
Small Business and Nonprofit Relaunch In Pandemic Times

As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to protect their businesses.
The 14 Day Marketing Challenge Supplemental Materials

Join the 14 Day Marketing Challenge for one tip a day!
Making Sense of Online Marketing: A Simple Checklist for Success

How many people are doing online marketing now? How many people think it’s easy? You’re not alone if you’ve found otherwise.
How to Write Effective Marketing Emails for Any Situation

How does YOUR email look in the inbox? The average email mailbox has more than 1,000 messages – and probably somewhere around one third of those have never been opened.
Nonprofit Marketing (in a Pandemic World and Beyond): Part 1

Fundraising is more challenging than ever as we continue to practice social distancing. You’ll also learn how to analyze your results so your next fundraising campaign is even more effective.
Communicating on Social Media During (and After) Pandemic Times

Social media is still as important for your business in today’s world — and perhaps more important as data shows that consumers are shifting their lives online at a staggering pace. But as a small business, you may be unsure how to proceed with marketing your business and communicating during this time.
Why Isn’t my Business Showing up in Google Search Results?

A search result is what happens when I type some strategic words into a search bar on the internet (commonly known as “googling” something). Depending on what words or phrases I type into that search bar, google is going to select the results (search results) closest in content to what I typed into my search.
Creating a Simple Landing Page for Selling Online

Using Constant Contact, you can get your products online, sell online, even generate shipping information for your customers.
Get Your Local Business On Google Search and Maps

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Business Profile on Google from start to finish. […]