In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.
Does Google LOVE Your Business? Local Search Rules. Setting up marketing for a new business can be a challenge. Start with the big ones first! Google My Business.
Please Don’t Hire Your Cousin to Do Your Marketing! Reasons to hire professional marketing help and be glad you did Every small business needs marketing to be successful, agreed? And, you need a consistent and strategic mix of marketing activities across web, social, email, referrals, and advertising to make it work, right? But how do […]
Why is it important to keep your content short and concise? Here are 5 reasons to spend a little time and show a little love to your next blog or post headline.
Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”
I’m struggling. I really am. Here’s the problem: clients aren’t tracking the results of the leads we are generating for them from social media and referral sites. That’s it. That’s all that plagues me lately. So it goes something like this: Agency (me) spends hours updating all information across all channels (we know consistency is […]
Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses choose to start with. Someone in your organization has a […]
Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience for marketing! You have to follow a road map to get where you need to go and marketing is much the same process. Trying to do everything, on a whim, is not only […]
Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where your target audience resides. If they’re business people, go to […]
If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures to your message before consumers will remember it?? Well […]