Is Advertising with Google a Good Idea?
I get that question a lot. Quick: Raise your hand if you’ve searched for anything online in the past week. Just what I thought, almost everyone is raising their hand, even though I can’t see you. Admit it. People are searching the internet all the time, and now more than ever, and when they start […]
How Search Results Reports Can be Skewed to Sell More Advertising
If you’ve read any of my blogs before, you know I am a champion for small business fairness (and ADA accessibility online) and I’m seeing a trend in advertising sales pitching that is driving me crazy and making me NOT want to generalize, but it’s hard to avoid it. SMM, agencies, marketing heads, sales, etc. […]
Advertising Versus Public Relations
Marketing is the umbrella that covers both advertising and public relations activities, but the two differ in important ways.