How to Write a Marketing Plan

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

The marketing plan is a valuable tool that, when used correctly, will actually make your marketing life easier!

What’s in a marketing plan? Find out in this follow-along webinar where you’ll learn about:

  • Defining the marketing plan
  • Marketing strategy
  • Market analysis
  • Messaging and audience
  • Your “magic sauce”
  • Useful tools for implementation and evaluation tools

How can I help you?

I am a 30-year veteran of the marketing and communications community.

My contribution to SCORE lies in my experiences in marketing and social and digital media strategy across small business, nonprofit, and educational clients. I regularly present workshops on social media management and organize our capstone event, Entrepreneurship Day for SCORE SW Michigan.

Marketing strategies that work

We have helped small businesses, nonprofit organizations and educational institutions meet their total marketing needs with a Five-Step Marketing Strategy that works.

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Marketing strategies that work • Copyright © 2021 Hannah/Gold Communications