How to Write a Marketing Plan

Team brainstorming a startup business process

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Email Marketing Quickstart

Now more than ever it’s important to stay in touch with your customers, but that often takes all the things small businesses and nonprofits don’t seem to have—time, effort and budget!

Get Your Local Business On Google Search and Maps

Woman hand MacBook Pro with social networking service Google

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Business Profile on Google from start to finish. […]

5 Last-Minute Holiday Marketing Ideas

online shopping website on laptop screen for buy gift on seasonal and holiday for Christmas and new year gift. online shopping concept

In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.

Is Your Business Ready for the Next Crisis?

How do you prioritize your organization’s communication needs to maximize positive exposure (in the case of a product failure) or readily communicate critical messages to the masses?