Make Your Marketing Work—Track the Correct Analytics

This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. You spend hours marketing your small business, but how do you know if your efforts are working? Marketing analytics provide valuable data on audience behavior, online ad success, site traffic sources, and […]
15 Things YOU Need to Know About Social Media

If you had to choose one thing you WISH you’d known when you started SM, what would it be