What your Agency Isn’t Telling You (But You Really Need to Know)
This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.
The 14 Day Marketing Challenge Supplemental Materials
Join the 14 Day Marketing Challenge for one tip a day!
Making Sense of Online Marketing: A Simple Checklist for Success
How many people are doing online marketing now? How many people think it’s easy? You’re not alone if you’ve found otherwise.
How to Write Effective Marketing Emails for Any Situation
How does YOUR email look in the inbox? The average email mailbox has more than 1,000 messages – and probably somewhere around one third of those have never been opened.
How to Segment Your List to Get Better Results From Your Emails
Worried about being a spammer? Not sure who wants to get what information from you? Or maybe you’re dealing with a small email list. Either way, you can use lists in Constant Contact to divide your email contacts into logical groups.
Nonprofit Marketing (in a Pandemic World and Beyond): Part 2
Knowing who is most likely to donate to your nonprofit and how to tailor your message to them can help you raise more money.
Nonprofit Marketing in a (Pandemic World and Beyond): Part 1
Fundraising is more challenging than ever as we continue to practice social distancing. You’ll also learn how to analyze your results so your next fundraising campaign is even more effective.
How to Grow Your Business with Google Search Ads
For many, the thought of creating a Google Ad feels overwhelming. Maybe you’re not sure how it really works and don’t want to waste your money trying to figure it out?
Communicating on Social Media During (and After) Pandemic Times
Social media is still as important for your business in today’s world — and perhaps more important as data shows that consumers are shifting their lives online at a staggering pace. But as a small business, you may be unsure how to proceed with marketing your business and communicating during this time.
How to Write a Marketing Plan
Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.
