Nonprofit Marketing (in a Pandemic World and Beyond): Part 2
Knowing who is most likely to donate to your nonprofit and how to tailor your message to them can help you raise more money.
Connect with Customers and Manage Your Business Remotely
Discover Google Workspace tools that can help you work and manage your small business remotely. Plus, get insights on more online and timely resources for small businesses.
Reach Customers Online with Free Google Tools
his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.
Get Your Local Business On Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Business Profile on Google from start to finish. […]
Why Google+ is Dead and What to Do About It
The Google Business Profile page is, as I describe it to clients, the Facebook of Google – and it’s free! If you have a business, you can get a Google Business Profile page and use it for all kinds of things.
The 5 Step Marketing Strategy During a Pandemic (and Beyond)
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]
Make Your Marketing Work—Track the Correct Analytics
This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. You spend hours marketing your small business, but how do you know if your efforts are working? Marketing analytics provide valuable data on audience behavior, online ad success, site traffic sources, and […]
