What your Agency Isn’t Telling You (But You Really Need to Know)

This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.

Nonprofit Marketing Primer: Part 1

Team of active and young volunteers feeling amazing while working together in green forest

Fundraising is more challenging than ever as we continue to practice social distancing. You’ll also learn how to analyze your results so your next fundraising campaign is even more effective.

Communicating on Social Media Post Pandemic Times

African american person holding a tactile mobile smartphone sending text messages emoji emoticon

Social media is still as important for your business in today’s world — and perhaps more important as data shows that consumers are shifting their lives online at a staggering pace. But as a small business, you may be unsure how to proceed with marketing your business and communicating during this time.

How to Write a Marketing Plan

Team brainstorming a startup business process

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

Why Isn’t my Business Showing up in Google Search Results?

A search result is what happens when I type some strategic words into a search bar on the internet (commonly known as “googling” something). Depending on what words or phrases I type into that search bar, google is going to select the results (search results) closest in content to what I typed into my search.