Communicating on Social Media During (and After) Pandemic Times
Social media is still as important for your business in today’s world — and perhaps more important as data shows that consumers are shifting their lives online at a staggering pace. But as a small business, you may be unsure how to proceed with marketing your business and communicating during this time.
How to Write a Marketing Plan
Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.
Connect with Customers and Manage Your Business Remotely
Discover Google Workspace tools that can help you work and manage your small business remotely. Plus, get insights on more online and timely resources for small businesses.
Why Isn’t my Business Showing up in Google Search Results?
A search result is what happens when I type some strategic words into a search bar on the internet (commonly known as “googling” something). Depending on what words or phrases I type into that search bar, google is going to select the results (search results) closest in content to what I typed into my search.
Email Marketing Quickstart
Now more than ever it’s important to stay in touch with your customers, but that often takes all the things small businesses and nonprofits don’t seem to have—time, effort and budget!
How Do I Get More Traffic to My Website?
We’re talking about getting more traffic to your website. Little did I know so many people were totally unaware of this great (free) tool and I got a lot of follow up calls about the wonders of google!
What Can a Marketing Plan Do For You?
A marketing plan sets up measurable results agains which a business can determine its return on investment (ROI).
The 5 Step Marketing Strategy During a Pandemic (and Beyond)
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]
Why You Should Segment Your Email Lists
We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?
Are You Doing TOO MUCH Marketing? Cut it out!
Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”
