If you’ve read any of my blogs before, you know I am a champion for small business fairness (and ADA accessibility online) and I’m seeing a trend in advertising sales pitching that is driving me crazy and making me NOT want to generalize, but it’s hard to avoid it. SMM, agencies, marketing heads, sales, etc. […]
In today’s competitive marketplace, it’s more important than ever for small businesses to have a strong marketing strategy, and to live by that strategy. A well-thought-out marketing plan can help you reach your target audience, build brand awareness, and generate leads and sales. But what does it mean to “strategize” your marketing? Simply put, it […]
his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.
As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to protect their businesses.
Do you want to increase the odds that your business will be a success right from the get-go? Then start with a business plan! I hear you groaning—but it really is the very first thing you need to do on your road to success. Writing a business plan gives you an opportunity to carefully think […]
This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.
How many people are doing online marketing now? How many people think it’s easy? You’re not alone if you’ve found otherwise.
How does YOUR email look in the inbox? The average email mailbox has more than 1,000 messages – and probably somewhere around one third of those have never been opened.
Worried about being a spammer? Not sure who wants to get what information from you? Or maybe you’re dealing with a small email list. Either way, you can use lists in Constant Contact to divide your email contacts into logical groups.
Fundraising is more challenging than ever as we continue to practice social distancing. You’ll also learn how to analyze your results so your next fundraising campaign is even more effective.