What your Agency Isn’t Telling You (But You Really Need to Know)

This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.

How to Write a Marketing Plan

Team brainstorming a startup business process

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide you (and your staff or volunteers) through your businesses’ short- and long-term goals and challenges.

The 5 Step Marketing Strategy During a Pandemic (and Beyond)

Business creative coworkers team Meeting Discussing showing the results chart and graph Work.

If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]

Is Your Business Ready for the Next Crisis?

How do you prioritize your organization’s communication needs to maximize positive exposure (in the case of a product failure) or readily communicate critical messages to the masses?