How Search Results Reports Can be Skewed to Sell More Advertising

If you’ve read any of my blogs before, you know I am a champion for small business fairness (and ADA accessibility online) and I’m seeing a trend in advertising sales pitching that is driving me crazy and making me NOT want to generalize, but it’s hard to avoid it. SMM, agencies, marketing heads, sales, etc. […]

The Importance of Strategizing Your Marketing as a Small Business

Marketing strategy sign

In today’s competitive marketplace, it’s more important than ever for small businesses to have a strong marketing strategy, and to live by that strategy. A well-thought-out marketing plan can help you reach your target audience, build brand awareness, and generate leads and sales. But what does it mean to “strategize” your marketing? Simply put, it […]

Reach Customers Online with Free Google Tools

Emails list on a laptop screen, office background

his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.

Writing a Business Plan – Tips to Avoid Getting Stuck

Do you want to increase the odds that your business will be a success right from the get-go? Then start with a business plan! I hear you groaning—but it really is the very first thing you need to do on your road to success. Writing a business plan gives you an opportunity to carefully think […]

What your Agency Isn’t Telling You (But You Really Need to Know)

This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.