Reach Customers Online with Free Google Tools

Emails list on a laptop screen, office background

his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.

Writing a Business Plan – Tips to Avoid Getting Stuck

Do you want to increase the odds that your business will be a success right from the get-go? Then start with a business plan! I hear you groaning—but it really is the very first thing you need to do on your road to success. Writing a business plan gives you an opportunity to carefully think […]

What your Agency Isn’t Telling You (But You Really Need to Know)

This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.

Communicating on Social Media During (and After) Pandemic Times

African american person holding a tactile mobile smartphone sending text messages emoji emoticon

Social media is still as important for your business in today’s world — and perhaps more important as data shows that consumers are shifting their lives online at a staggering pace. But as a small business, you may be unsure how to proceed with marketing your business and communicating during this time.