What are 4 Things Marketers Are Doing Wrong?
I got a call recently to pitch 3-4 marketing-related topics for a virtual annual conference next year. I quickly jotted down the 4 ideas below, and am waiting to hear what their choice is, but in the meantime, I thought this might make a good story for business owners/operators. These were my starting topics with […]
DIY for SEO?
Even a small bit of SEO enacted on your website can help you show up higher in google search results.
AI: Your Superhero Sidekick for Everyday Marketing Tasks
If you haven’t used AI yet, you’re falling behind. I’m now using it in several ways to help clients with their overall marketing needs.
DIY Marketing for Small Businesses (With a Little Help)
Do you ever feel overwhelmed by marketing for your small business? Online one-on-one training with a marketing expert might be the answer!
Is Advertising with Google a Good Idea?
I get that question a lot. Quick: Raise your hand if you’ve searched for anything online in the past week. Just what I thought, almost everyone is raising their hand, even though I can’t see you. Admit it. People are searching the internet all the time, and now more than ever, and when they start […]
What Do I Need to Know Before I Build a Website?
Launching Your Website: A Strategic Approach Building a successful website requires careful planning and execution. You need a marketing strategy, a lot of written content, images and logos, testimonials, and, of course, a powerful URL. This guide outlines the key steps involved, ensuring a smooth launch and a platform that effectively meets your business objectives. […]
How Search Results Reports Can be Skewed to Sell More Advertising
If you’ve read any of my blogs before, you know I am a champion for small business fairness (and ADA accessibility online) and I’m seeing a trend in advertising sales pitching that is driving me crazy and making me NOT want to generalize, but it’s hard to avoid it. SMM, agencies, marketing heads, sales, etc. […]
The Importance of Strategizing Your Marketing as a Small Business
In today’s competitive marketplace, it’s more important than ever for small businesses to have a strong marketing strategy, and to live by that strategy. A well-thought-out marketing plan can help you reach your target audience, build brand awareness, and generate leads and sales. But what does it mean to “strategize” your marketing? Simply put, it […]
Reach Customers Online with Free Google Tools
his workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.
Small Business and Nonprofit Relaunch In Pandemic Times
As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to protect their businesses.