Small Business and Nonprofit Relaunch In Pandemic Times
As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to protect their businesses.
The 14 Day Marketing Challenge Supplemental Materials
Join the 14 Day Marketing Challenge for one tip a day!
Email Marketing Quickstart
Now more than ever it’s important to stay in touch with your customers, but that often takes all the things small businesses and nonprofits don’t seem to have—time, effort and budget!
How Do I Get More Traffic to My Website?
We’re talking about getting more traffic to your website. Little did I know so many people were totally unaware of this great (free) tool and I got a lot of follow up calls about the wonders of google!
What Can a Marketing Plan Do For You?
A marketing plan sets up measurable results agains which a business can determine its return on investment (ROI).
The 5 Step Marketing Strategy During a Pandemic (and Beyond)
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]
5 Last-Minute Holiday Marketing Ideas
In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.
What are Four Things Marketers are Doing Wrong?
While there are probably more than 4 mistakes we all make in our marketing, I’m going to tell you my thoughts on MY favorites.
Does Google Love YOUR Business?
Does Google LOVE Your Business? Local Search Rules. Setting up marketing for a new business can be a challenge. Start with the big ones first! Google My Business.
Are You Doing TOO MUCH Marketing? Cut it out!
Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”