Marketing is a necessary evil. When P.T. Barnum said, “There’s a sucker born every minute,” he was talking about the target audience …

Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to …

If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination …

Webinars on website design, social media, and marketing strategy fascinate me. I just spent an hour on a webinar that I thought …

Rant Warning! (this was originally published on Jan.18, 2019…I haven’t changed). If you know me, you know I’m a little “germ aware.” …

Tweeting with Twitter Twitter is another very popular tool for first-time social media users. It’s easy to set up an account and …

If you had to choose one thing you WISH you’d known when you started SM, what would it be

That moment when you wake up to a Facebook comment on a job post you’ve recently released for a client to find …

According to the National Golf Foundation, about 25% of golfers are women. Which, by default leaves 75% of golfers as men. As …

Small business owners know they need to be part of the social media world, but which networks? And how often? And what to post?

Social media is a big deal. There’s no denying it. If your small business hasn’t jumped on the SM bandwagon, it may …

LinkedIn Endorsements come in the form of testimonials from your connections posted on your LinkedIn profile. Endorsements and skill endorsements can serve …