Why Do You Need to Shake My Hand?

Why Do You Need to Shake My Hand?

Rant Warning! If you know me, you know I’m a little “germ aware.” It’s not a compulsion, but I DO put my sleeve over my hand to open a door, hold a stair rail, or pull out a chair in a restaurant (all icky). I don’t carry around hand...
Twitter Basics

Twitter Basics

Tweeting with Twitter Twitter is another very popular tool for first-time social media users. It’s easy to set up an account and the brevity of the posts makes it quicker for first-time social media managers. Twitter communicates via Tweets—short (280 character)...
15 Things YOU Need to Know About Social Media

15 Things YOU Need to Know About Social Media

When tasked with pulling together a “Social Media” presentation for a recent group, I decided to draw on the expertise of many to benefit the few. I asked a group of 23,000 social media managers, “If you had to choose one thing you WISH you’d known when...
How to Deal With Facebook Trolls

How to Deal With Facebook Trolls

That moment when you wake up to a Facebook comment on a job post you’ve recently released for a client to find this: (sic) “BEWARE! This looks like one of thos  human traficking  ads. Don’t let your sister’s apply.” Well geez! I...
6 Reasons Women Should Learn to Golf

6 Reasons Women Should Learn to Golf

According to the National Golf Foundation, about 25% of golfers are women. Which, by default leaves 75% of golfers as men. As long as there has been golf, there have been “country club deals.” Deals or negotiations were made during a friendly (or not so friendly in...
What’s New in SM for 2018?

What’s New in SM for 2018?

Let’s start with Facebook. FB is the industry leader in SM when it comes to a complete marketing package. They also hold the world’s most ACTIVE users (Google claims more, but many are inactive). Facebook fans are loyal and those who browse spend an...