Bottom of the Funnel Marketing Woes

Bottom of the Funnel Marketing Woes

by | Sep 25, 2019 | Advice

I’m struggling. I really am. Here’s the problem: clients aren’t tracking the results of the leads we are generating for them from social media and referral sites. That’s it. That’s all that plagues me lately. So it goes something like this: Agency (me) spends hours...
Essentials of Facebook

Essentials of Facebook

by | Jul 13, 2019 | Advice

Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and making mistakes, but there’s really no way to avoid a couple of social media faux pas. Facebook is the tool most small businesses...
What Channels Do You Need to Reach Your Target Audience?

What Channels Do You Need to Reach Your Target Audience?

by | May 21, 2019 | Advice

Facebook, LinkedIn, Twitter, Instagram, the list goes on… When you put together a social or digital media marketing strategy, it’s important to choose the right channels to promote your business. But how do you make that decision? In my mind, it all depends on where...
How to Set Measurable Marketing Goals

How to Set Measurable Marketing Goals

by | Mar 13, 2019 | Advice

If you’re not measuring your ROI, you’re wasting your time! Marketing is all about putting the right product or service—or a combination thereof—in the right place, at the right time, and at the right price. Right? Remember the rule of 7? That it takes seven exposures...