We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?

While there are probably more than 4 mistakes we all make in our marketing, I’m going to tell you my thoughts on MY favorites.

We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?

Every business begins with success in mind; few put it in writing. A well-prepared marketing plan can be a roadmap to guide …

"How and What Can I Market Now," Cheri? No marketing grad was ever expecting to have to Tweet “Under no circumstances should our disinfectant products be administered into the human body.” – Love, Lysol.

Does Google LOVE Your Business? Local Search Rules. Setting up marketing for a new business can be a challenge. Start with the big ones first! Google My Business.

How do you prioritize your organization's communication needs to maximize positive exposure (in the case of a product failure) or readily communicate critical messages to the masses?

Why is it important to keep your content short and concise? Here are 5 reasons to spend a little time and show a little love to your next blog or post headline.

Every chance I get to talk to marketers, I always as the question, “What platforms are you using now?” Inevitably, they respond with “Website, Facebook, LinkedIn……and, well, we have a Twitter and Instagram page but we don’t use them very much.”

I’m struggling. I really am. Here’s the problem: clients aren’t tracking the results of the leads we are generating for them from …

Facebook is the way to start The social media world is overwhelming and many small businesses are fearful of starting sites and …

This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and …