Is Advertising with Google a Good Idea?

smartphone with Google Ads on the screen and display notebook background

I get that question a lot. Quick: Raise your hand if you’ve searched for anything online in the past week. Just what I thought, almost everyone is raising their hand, even though I can’t see you. Admit it. People are searching the internet all the time, and now more than ever, and when they start […]

What your Agency Isn’t Telling You (But You Really Need to Know)

This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.

Nonprofit Marketing Primer: Part 1

Team of active and young volunteers feeling amazing while working together in green forest

Fundraising is more challenging than ever as we continue to practice social distancing. You’ll also learn how to analyze your results so your next fundraising campaign is even more effective.

Nonprofit Marketing: Part 2

Group of people working in charitable foundation. Happy volunteer looking at donation box on a sunny day. Happy volunteer separating donations stuffs.

Knowing who is most likely to donate to your nonprofit and how to tailor your message to them can help you raise more money.

Get Your Local Business On Google Search and Maps

Woman hand MacBook Pro with social networking service Google

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Business Profile on Google from start to finish. […]

The 5 Step Marketing Strategy for Small Businesses

Business creative coworkers team Meeting Discussing showing the results chart and graph Work.

If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]