As this unprecedented crisis continues to evolve, many small business owners are wondering how to minimize losses, and what steps they can take to protect their businesses.
This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.
Join the 14 Day Marketing Challenge for one tip a day!
Fundraising is more challenging than ever as we continue to practice social distancing. You’ll also learn how to analyze your results so your next fundraising campaign is even more effective.
Knowing who is most likely to donate to your nonprofit and how to tailor your message to them can help you raise more money.
Discover Google Workspace tools that can help you work and manage your small business remotely. Plus, get insights on more online and timely resources for small businesses.
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Business Profile on Google from start to finish. […]
A marketing plan sets up measurable results agains which a business can determine its return on investment (ROI).
If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a process. It’s circular, cyclical, top-down, bottom-up, and hierarchical. It’s a matrix, it’s a pyramid…it’s a PROCESS! As with most processes, if one of the steps fails, the entire outcome falls short. So it […]
In less than an hour, learn five easy ways to market your business and generate revenue this holiday season, regardless of your business category.