Four Things Marketers May Be Doing Wrong

by cheri bales | Oct 9, 2020 | Advice, Training, Uncategorized

I got a call today to pitch 3-4 marketing-related topics for a virtual annual conference in November. I quickly jotted down the 4 ideas below, and am waiting to hear what their choice is, but in the meantime, I thought this might make a good story for any business...

Why You Should Segment Your Email Lists

by cheri bales | Jul 29, 2020 | Advice, Training, Uncategorized

We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing? One thing they all have in common is a relationship to your email marketing platform. But many small businesses aren’t using that tool to...

How and What Can I Market RIGHT NOW?

by cheri bales | Jun 14, 2020 | Advice, Training

No marketing grad was ever expecting to have to Tweet “Under no circumstances should our disinfectant products be administered into the human body.” – Love, Lysol. “How and What Can I Market Now,” Cheri? I get that question a lot. Every. Single. Day. And...

Does Google Love YOUR Business?

by cheri bales | Jan 21, 2020 | Advice, Training

Marketing a new business can be a challenge. There’s marketing strategy, building a brand, forming messaging, choosing the right marketing platforms, selecting your target audience, completing all the verifications…the list goes on and on. I’ve worked with hundreds of...

Why Hire a Marketing Professional

by cheri bales | Nov 21, 2019 | Advice, Training

Please Don’t Hire Your Cousin to Do Your Marketing! Reasons to hire professional marketing help and be glad you did Every small business needs marketing to be successful, agreed? And, you need a consistent and strategic mix of marketing activities across web, social,...

It’s What You Say…AND How You Say It

by cheri bales | Oct 28, 2019 | Advice, Training

The Importance of Headlines and Subheads in Content A guide to crafting the right language for your posts and blogs When you’re writing your next post or blog, consider this: 80% of people will read your headline, but only 20% will venture past there. So, if...