This is a story about my (personal) frustrations with the services many of the clients I counsel are getting from various marketing activities sources like “social media managers; blogger; branding, lead generation, localization specialist.” Professional services are important.

Discover Google Workspace tools that can help you work and manage your small business remotely. Plus, get insights on more online and timely resources for small businesses.

A search result is what happens when I type some strategic words into a search bar on the internet (commonly known as “googling” something). Depending on what words or phrases I type into that search bar, google is going to select the results (search results) closest in content to what I typed into my search.

Emails list on a laptop screen, office background

his workshop explains how Google Search works and how you can improve your website's visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.

Rocket Crane Service website

We're talking about getting more traffic to your website. Little did I know so many people were totally unaware of this great (free) tool and I got a lot of follow up calls about the wonders of google!

Woman hand MacBook Pro with social networking service Google

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local …

The Google Business Profile page is, as I describe it to clients, the Facebook of Google – and it’s free! If you have a business, you can get a Google Business Profile page and use it for all kinds of things.

A marketing plan sets up measurable results agains which a business can determine its return on investment (ROI).

A good marketing plan is made up of goals, objectives, strategies, tactics, tools, and evaluation. Let’s look at what each of those contains. Before you spend a ton of money on the newest “marketing gadgets” or “EZ marketing” tools, stop and take a look at your own goals and objectives. Begin with the end in mind.

Spam warning ahead

We’ve heard the terms “spam” and “remarketing” and even “opens and clicks” but what do they really have to do with marketing?

Business creative coworkers team Meeting Discussing showing the results chart and graph Work.

If you’re still using last quarter’s marketing plan, you may be missing opportunities to reach your current customer base. Marketing is a …